The Indian television scene is as cluttered as a market can be. A cursory glance at the TV offerings show the kind of di
One of the most challenging works of a marketer includes naming a product, service or company. In other words, it is
Nirma started By Dr. Karsanbhai Patel in 1969, is amongst the successful Indian brand. Truly, an indigenous company a
Cafe Coffee Day has pioneered the cafe concept in India in 1996 by opening its first outlet. CC
Department of Posts functioning under the brand name, INDIA POST is a government operated postal system in India
CROMA: A TATA ENTERPRISE
Croma is India’s first national largest consumer electronic and durable store (claimed by
Marketing Blog 6: Is customer King or not?
In one very, mature viewpoint. JWT VP & Strategic Planning Director Mr. JItendra Dabbas talked about t
Marketing Blog#5: AMUL- The taste of India
India is one of the leading producers of dairy items in the world and milk is most preferred food item after cer
Marketing#4: Jaaogo Re drive against corruption
Mahatma Gandhi was of th
Zara, a successful name in f