Valentine's Day- A business Day
Marketers are always awake to find out business opportunity in scrap also. So how can they leave big business like Va
Why there is a need for branding? Branding is used for Distinctiveness so that customers can easily differentiate you
Business market is highly competitive, it is very important for company to develop new product at regular intervals b
Business market is highly competitive, it is very important for company to develop new product at regular intervals b
Brand personality Mapping:Part-II
Theory of Brand Personality. As I said, the five factors are:
Sincerity (Down-to-earth, honest, w
Nature of the Marketing Function - Shifting Sands
Many of you would have studied the thought
Virgin Mobile in India has tried to change the rules of the game. It is the first company to offer money for receivin
Graduation Day speech by Indira Nooyi
I just now came across one of the best motivational speeches by Indira Nooyi
Brand Repositioning: A Study of Mountain Dew
Mountain Dew, the soft drink distributed and manufactured by PepsiCo was was invented in Knoxville, Tennessee in the
It was a general assumption that Chocolates are consumed when people are happy, when they want to share their joy wit